A Couple Ways on How to Cheaply and Effectively Promote Your Product
Sustainable Marketing

A Couple Ways on How to Cheaply and Effectively Promote Your Product

A Couple Ways on How to Cheaply and Effectively Promote Your Product

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Many online businesses and people have a tough time trying to promote their product on the internet, because they are using subscription advertisement services that are very costly and not very effective. Most of the time you will spend so much on these pay-per-click ads that your profit margin won’t be very high for the sales that you do receive.

I am writing this article in order to communicate a couple different strategies other than what you are used to hearing. Strategies that are very cheap and surprisingly good at getting sales.

Many people believe that since they are selling products online that they have to market to people online using tools such as forums and pay-per-click advertisement. Well guess what? Everyone else is marketing in this same way, so you have less of a chance to stand out from the others. People forget that promoting locally can really make a huge difference in their products getting attention and ultimately sold.

Bulk ordering advertisement tools such as business cards, rubber stamps, magnets, postcards, window decals, lawn signs, pens, and so forth can be extremely beneficial to your sales. So few people are marketing this way today that you will stand out from the others.

However, if you feel like local advertisement is not an option for you that’s fine too. There are still some very good methods to online marketing that you can utilize.

There are hundreds of thousands of online groups that you can market to on …

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Are You Actually Reducing Your Potential for Online Business?
Online Business

Are You Actually Reducing Your Potential for Online Business?

Are You Actually Reducing Your Potential for Online Business?

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It seems that almost every day some new online service is launched and you feel duty bound to investigate and consider whether your business should use it. The latest craze is Pinterest and who knows what the next one will be. An effective online marketing system now includes a core website, several mini-sites, link building campaigns and offline PR to drive people to your sites. Then there is search engine optimisation, pay per click as well as Facebook, Twitter, LinkedIn and Google+. And that’s all before you even consider an iPhone App and one for the Android system was well…!

The amount of digital “stuff” that you have to do these days is quote mind-boggling. However, it could be a problem. The more your web business depends upon the latest digital services and applications, the more you remove yourself from your customer base. Many customers are well “behind the curve” technologically speaking. Even in the business to business sector there are many companies who have yet to go beyond a humble PC. Their staff do not have the time to follow you on Twitter and the thought of running their business on a smartphone sounds like science fiction to them. If you “over digitalise” your business, you create a divide between your technologically led business and your potential customers.

The concept of the digital divide has been with us for many years. The “haves” and the “have nots” abound whichever way you look at the Internet. For instance, …

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