Internet Marketing - Finding Balance Between the Old and the New
Network Marketing

Internet Marketing – Finding Balance Between the Old and the New

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application. Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information that the reader finds useful.

Good: Asking for permission to send email by using an opt-in process.

Not so good: SPAM-ing people by buying a list or adding them to your database without their permission.

Twitter

Good: Scheduling 10-15% of your tweets to go out automatically but tweeting “in person” the rest of the time.

Not so good: Scheduling most or all of your tweets and almost never showing up “in person” to interact with your Tweeple.

The question I get asked most often about technology tools like Twitter, Facebook, LinkedIn, email marketing or blogging is, “Can these things help …

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Marketing an IT Business - 3 Ways to Improve Your Message
Online Jobs

Marketing an IT Business – 3 Ways to Improve Your Message

As a network engineer, I love technology tools. You know, the cool stuff that helps you do your job? Virtualization, SAN’s, Remote monitoring and management, new deployment methods, better ways of managing video, voice, and email, etc. You get the point. You love the tools that allow you to do your job better, faster, more efficient at less cost to your bottom line.

Question: Do you share the same passion for marketing tools?

Your marketing tools are what you use to get new clients and it’s more than just a direct mailer or a cold call or even networking (the human kind). It’s about real benefits that matter to the client!

Now – I’m not saying that direct mailers, letters, cold calls, and other marketing methods don’t work – they do for sure – but when it comes to selling benefits, make sure you are selling the right benefits. The ones that truly matter to potential clients.

It’s pretty easy to tell a client that you will help them save money and avoid disasters by being proactive. It’s also pretty easy to tell them they can focus on their core business while you take care of “IT”. And it’s really easy to tell them that “managed IT Services” is far superior to “break/fix”. Generally, these are all true!

What isn’t so easy, however, is to sell real business benefits that are disassociated with the tools you love.

Before continuing on, you might want to grab a cup of …

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