In the free on the web course Sustainable Business – Advertising and marketing Approach for Sustainable Solutions and Solutions discover how a business enterprise can conduct sustainable marketing by establishing and advertising products and services that meet consumer demands using resources responsibly to ensure a far better high quality of life now and for future generations to come. This fundamental definition is expanded and clarified when understood to mean that sustainable development is the practice of preserving productivity by replacing resources with equal or greater resource value even though avoiding endangering or degrading systems supporting sources within functions of environmental/ecological, financial, social and political eco-environments.
It is also superior PR: firms that follow a green agenda, or environmental directives, promoting the values of sustainability and encouraging environmental ideal practice (straight in their activity and indirectly in their advertising and marketing or marketing) will be a lot more attractive to like minded prospects.
In 2008, with other member organizations of the International Meals and Beverage Alliance (IFBA), we committed to the Planet Wellness Organization (WHO) that third-party auditors would monitor the IFBA members’ advertising and marketing and marketing principles.
Keys to accomplishment are (1) complete integration and adoption of sustainability into the company’s vision and organization strategy (2) clear transparency and sincere communication to the customers, stakeholders, and community at large and (three) measureable progress against effectively-defined sustainability objectives.
For this reason we restrict marketing and advertising and marketing to children from the ages of six to below 12 for all products except these that meet (i) Unilever’s nutrition criteria (PDF 359KB) , or (ii) any frequent market criteria committed to by Unilever and (iii) any binding criteria set by public authorities.