What Makes A Good Press Release?
There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. To become successful, you should be certain that the release has got something that’s worth mentioning. This may be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Actually, experts recommend the writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. However, it is important for you to be aware of the day when you will send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.
Press releases can be both impactful and effective as long as it meets these 4 features.
Quotes: great post to read