Marketing Technology: Your Copy Is Your Resume to the World
Fiberglass Pipe Manufacturers

Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.

First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.

Show them the next step. On every …

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Building a Business-To-Consumers Method
Government Jobs

Building a Business-To-Consumers Method

The face of foodservice buyers is changing, requiring operators to rethink the business-to-customer (B2C) connection. Foodservice operators have already been seeing a shift in their buyer base for a lot of years, due in portion for the advances of technology.

On the back end of the foodservice small business, operators are making use of technologies to order merchandise, develop production reports, recipes and financials, but fewer operators are utilizing front of your residence technologies to their advantage. There’s no doubt that prospects have less time to delight in a meal as well as the window of chance is becoming smaller to industry a plan appropriately.

Regardless of whether a single operates for any huge contract enterprise or operates independently, thinking virtual requirements to be a part of the small business technique. When reviewing meals operations, a single needs to departmentalize every functional area of your company. Larger organizations use their sources to develop strategic plans inside their goods, processes and client demographic divisions. The benefit of a big organization could be the layers of employees in each division, but this also creates complexities and slows reaction times to buyer shifts. Inside a compact or independent foodservice come simplicity along with the ability to react promptly to buyer shifts. In either scenario, front-line operators need to retain their fingers around the company pulse and create a B2C strategy that functions for their program.

When producing a tactic to develop a B2C strategy, operators really should identify their most well …

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