Internet Marketing - Finding Balance Between the Old and the New
Network Marketing

Internet Marketing – Finding Balance Between the Old and the New

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application. Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information that the reader finds useful.

Good: Asking for permission to send email by using an opt-in process.

Not so good: SPAM-ing people by buying a list or adding them to your database without their permission.

Twitter

Good: Scheduling 10-15% of your tweets to go out automatically but tweeting “in person” the rest of the time.

Not so good: Scheduling most or all of your tweets and almost never showing up “in person” to interact with your Tweeple.

The question I get asked most often about technology tools like Twitter, Facebook, LinkedIn, email marketing or blogging is, “Can these things help …

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Your Killer Copywriting and Direct Marketing Goals
Network Marketing

Your Killer Copywriting and Direct Marketing Goals

Your Killer Copywriting and Direct Marketing Goals

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There must be some reason why this A-lister would make this statement:

“If you learn direct marketing, especially copywriting, I think you’re going to make money whatever the tactic of the month is. If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct marketing copywriter.” (Alex Mandossian)

Direct copy writing, is direct marketing – you are communicating with your audience and giving them a way to purchase from you directly – rather in your online or offline business. We all need to be copywriters and create that warm connection with our clients. This is just about as close as we can get to meeting them in person or talking on the phone.

You need a lot of copy to build a relationship with your followers. I have heard that the interpretation of copywriting defined is: applied psychology. A good writer is a great communicator.

If you can be in alignment with your writing, it can be an expression of you and the clients you are serving and you will connect a lot better – saving a lot of direct conversations  – because your clients will know you better.

Doesn’t this sound familiar to you?

If I’m not communicating with my reader I don’t have a sale and I’m not giving them the opportunity to buy. I’m confusing them and they leave.

That’s what it means to be a great copywriter, great and clear communication. Being a leader, or leading with your writing …

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Airtel Recharge – A Trustworthy Platform with Its Open Network
Online Business

Airtel Recharge – A Trustworthy Platform with Its Open Network

Airtel, a trustworthy company, is also known for having a legion of satisfied customers. The reputed company actually feels proud to get recognized as the telecom company on which legion of customers trust. Open Network was actually kicked off since the company believes in a methodology to not to hide anything from their customers. Airtel understands its customers’ requirements in a great way. It knows that customers have a lot to say and the communication should not be stopped for any reason. 

Airtel Recharge – A Trustworthy Platform with Its Open Network

Bharti Airtel Limited has emerged as a leading telecommunication company in India. The success of a company can be assumed considering the fact that it is catering great service to 20 other countries all across Asia and Africa. It means it does not serve only in India but outside as well. The company even then handles the legion of customers so well. The quality of service is never compromised. Each customer is served in the same way. The motto of kicking off Open Network was bridging the gap between customers and company and it got successful too. Customers always want the best and do appreciate the company for taking such a nice step to enhance the quality of service.

Moreover, this reputed company also holds a huge subscriber base making it different from others. Customers do not connect with the company in the way of like a company and its customers generally do but more than that. Most of Airtel customers are connected with it through social media …

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Are You Actually Reducing Your Potential for Online Business?
Online Business

Are You Actually Reducing Your Potential for Online Business?

Are You Actually Reducing Your Potential for Online Business?

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It seems that almost every day some new online service is launched and you feel duty bound to investigate and consider whether your business should use it. The latest craze is Pinterest and who knows what the next one will be. An effective online marketing system now includes a core website, several mini-sites, link building campaigns and offline PR to drive people to your sites. Then there is search engine optimisation, pay per click as well as Facebook, Twitter, LinkedIn and Google+. And that’s all before you even consider an iPhone App and one for the Android system was well…!

The amount of digital “stuff” that you have to do these days is quote mind-boggling. However, it could be a problem. The more your web business depends upon the latest digital services and applications, the more you remove yourself from your customer base. Many customers are well “behind the curve” technologically speaking. Even in the business to business sector there are many companies who have yet to go beyond a humble PC. Their staff do not have the time to follow you on Twitter and the thought of running their business on a smartphone sounds like science fiction to them. If you “over digitalise” your business, you create a divide between your technologically led business and your potential customers.

The concept of the digital divide has been with us for many years. The “haves” and the “have nots” abound whichever way you look at the Internet. For instance, …

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The Key to Become a Successful Marketing Leader
Network Marketing

The Key to Become a Successful Marketing Leader

The Key to Become a Successful Marketing Leader

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There are actually five things to be considered here. These are the things that leaders do on a daily basis. To be more specific, you have to at least have all these things at heart in order for you to be called a good leader. There are two kinds of leaders, the good one and a bad leader. Surely, you would want to be the best leader for your team.

First, you should set up a goal for yourself as well as for your team. Good leaders are always capable of visualizing the future. You should not set a goal that you know is impossible for the business to attain. Practicality as well as ingenuity is the key here. You should also meditate on your goal and never let the basket which represents your goal out of your site.

Second, you have to bear in mind that a home-based business should always have income-producing activities. You can start by calling applicants and new members to visit your website. This way, people will have an idea as to what this particular type of business is all about. You may also think of other ways and means by which you can introduce the business to the world like conducting massive action. You can do this through online advertisements, uploading videos of the business, writing informative articles, and all other forms of marketing techniques.

Third, a good leader must be competent. As such, you should always be prepared and you can …

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