If a client isn’t satisfied with your products or your service what do you do?
Chances are you do what must be done to make it right. If you are reading this I’d bet you are one of those business people which will bend over backward to change a miserable client into a fan.
Yet, if I were to come to work today and show you absolutely must provide a guarantee you’d produce 103 main reasons why you’ll go out of business if you give you a guarantee.
And, every some of those reasons comes from afraid that “people” will require advantage of the guarantee to obtain free stuff and rob you blind.
Too bad. Your concern with losing is robbing you of the best part of a great offer–risk reversal. See, when someone buys from you they have a risk. A risk that they may provide you with money so you won’t deliver the goods.
By offering a warranty you say “OK Mr. Prospect, I’ll undertake danger with this transaction…because I know that I’ll deliver as promised so you’ll be happy.”
It gives your prospect a safety net and enough comfort to produce the buying decision despite the risk that you won’t deliver.
You’re already “guaranteeing” every transaction should you work to generate each client happy. But you are not getting any marketing make use of your effort.
The best guarantee can be a full cash back guarantee nevertheless, you do not have to go that far in case …Read more