Marketing Technology: Your Copy Is Your Resume to the World
Fiberglass Pipe Manufacturers

Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.

First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.

Show them the next step. On every …

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What Separates Your Company From the Competition?
Future Growth Industries

What Separates Your Company From the Competition?

Before you embark on your journey towards starting and operating a successful business, there are a few things you should consider. Investors and lenders want to see in your Business Plan that there is something about your company that differentiates it from other established businesses within its particular market. The distinction could be in the form of a new product or service in the area, a new design for an existing product, or a diminishing product or service with a new “twist” aimed at revitalizing its profit margins.

A substantial amount of research should be done on existing companies within the market to inquire as to whether or not they have product lines in place that far exceed the manufacturing capacity and creativeness of those that you intend to establish. Unfavorable outcomes obtained from research should not serve to deter business owners from pursuing their goals, but rather as awareness as to the pitfalls that they could encounter in doing business in that particular market. Ultimately, the research will enable the company management team to make the appropriate adjustments.

Another characteristic of a company that has the potential to separate it from its competition is how the company incorporates community involvement into its culture. In order to do business effectively within a community, employees and management personnel must recognize that the organization has a responsibility to the community to give back in an agreed upon fashion.

Not only does community involvement provide a means of establishing relationships, it …

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Basics In Accounting Services - One's Business Future
Future Of Service Industry

Basics In Accounting Services – One’s Business Future

Whether one is running a small business baking cakes, repairing computers or keeping books, one must grasp and apply financial principles and practices to sustain the business. Accounting services the majority of background activity in any business as it manages the lifeline. As money makes the world go round, the same effect pulsates through the business cycle. Establishments which function on a non-profit generating basis still need to see some cash in their bank accounts for another day of business. Despite the best of motivation to persuade staff to stay, absence of pay checks tend to result in empty offices. It is also practically impossible for the lone proprietor to survive on air and sunshine.

Upon establishing clear need for the upkeep of the business’s financial goings-on, the owner has to understand the subject. Unless one is planning to hire trained staff or round a band of volunteers from family and friends, it may be best to hit the books. Coupled with ever present technology, the task of maintaining one’s company accounts is alleviated by friendly accounting software. One can then derive an informed decision on whether to handle the job on his own, hire a staff or outsource to providers of accounting services.

Grounded with the fundamentals in financial principles and practices, one proceeds to take a step further. Although running a business seems like a dream, it can often turn into a nightmare. Understanding what one’s business is worth is the storyline for the balance sheet. …

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A-Three-Stage-Model-To-Profitably-Repurpose-PLR
Future Industry Trends

A Three Stage Model To Profitably Repurpose PLR

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When you want to create a new product to sell on the global marketplace which is the Internet, this can often seem like it’s going to be a long drawn out process. For many marketers, this can be. People can spend weeks, months or even years writing a single information product, without knowing if it’s going to sell or whether it will be a success. But, that needn’t be the case. If you can work smartly, you can create your own information products and profit from them in a fraction of the time required by your competitors. It’s all about using Private Label Rights content and following a simple three stage process, which I explore with you in this model.

Stage #1 is simple. You have to find PLR which is of a high quality and which you would be proud to put your name against as if it were your own original product. That’s often easier said than done. A lot of PLR can be very run of the mill, or written by people who can barely communicate in English. You should avoid that level of PLR at all cost as it’s not worth putting your good name against. Instead look for PLR which you know is worth you selling. Perhaps it is by a name value writer who you’re aware of. Or maybe you can see some of the product as a sample. Choose your PLR carefully, as the rest of the model depends on it.…

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future growth industries in Thailand
Future Growth Industries

Future Growth Industries in Thailand

future growth of automobile industry in indiaThe evolution of converged media has been slow and subtle. Publications such as Time were experimenting with tv in the late ’70s. Significant newspapers like the Ft. Worth Star Telegram started experimenting with laptop applications in the early ’80s. These attempts and most other early convergence ventures have been unsuccessful. In spite of the enormous startup charges the firms incurred, and the lack of success they accomplished, efforts to converge media continued. With technological advancements that created computers much more cost-effective, a new wave of convergence efforts started in the early ’90s. Newspapers such as the Atlanta Journal had graphical and navigational capabilities far beyond prior efforts. Of course, all of this was produced possible by the growth of and elevated access to the Web. Now media firms had a standard format to construct their convergence efforts.

Wall Street traders no longer invest in a future they count on income off their algorithmic trades themselves, in the ultra-quick moment. Voters want quick outcomes from their politicians, obtaining lost all sense of the historic timescale on which government functions. Little ones txt during parties to locate out if there is something far better taking place in the moment, someplace else.

Our African culture lives, even as I am onto this pieceā€¦ It is a living and breathing entity and reality that we are going to have to come to actual stark terms in dealing and applying ourselves and our personal culture to our present existence, …

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