It seems that those who run financial cable television news every day find new ways to keep people entertained and watch their shows. When they go to the resting station there are all kinds of graphs that appear, along with common sound themes. Their branding is truly brilliant, and I know this because it is something I have learned. Furthermore, lately I have noticed all the different news feeds that appear on the screen.
There will be one at the bottom with all stock market quotes, one at the top that shows the price of oil, gold, the stock market, and bond yields. Then there will be occasional news alerts that come at different speeds from different directions than others. It seems that these stations have learned the same secret to keep the attention span of the human mind busy with all other visual displays. It’s enough to captivate someone, and I think that’s their goal.
After all, if you spend your day with fast-moving television shows that constantly interfere with your curiosity with visual highlights, you are obliged not to look away, so, watch more advertisements during breaks. Well, have you ever walked through a casino and watched all the people sitting there moving the handles and watching the lights blink and blink – hoping the clang, clank, clank of money falling from the machine, meaning they only won? Isn’t that the same trick?
And because this works, can we expect the future of multimedia e-books to do the same? It also starts happening online with all pop-ups, and busy information comes to us from various sides. There may be three or four online listings on any news website that you can click on related to various categories. Then when you click on them there are other choices, videos, and all sorts of new advertisements popping up as you go. This is a trap of visual addiction that never ends, at least that is their hope.
Does this increase the viewer’s attention span? Does it keep them on the website or watch the station or play videogames at the casino longer? It also seems that the question is what are the benefits, and is it really good for the viewer to continue to be fascinated by the attacks and the flow of new information that comes at a faster pace each year? Indeed, I hope you will consider all of this and think about it.