There must be some reason why this A-lister would make this statement:
“If you learn direct marketing, especially copywriting, I think you’re going to make money whatever the tactic of the month is. If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct marketing copywriter.” (Alex Mandossian)
Direct copy writing, is direct marketing – you are communicating with your audience and giving them a way to purchase from you directly – rather in your online or offline business. We all need to be copywriters and create that warm connection with our clients. This is just about as close as we can get to meeting them in person or talking on the phone.
You need a lot of copy to build a relationship with your followers. I have heard that the interpretation of copywriting defined is: applied psychology. A good writer is a great communicator.
If you can be in alignment with your writing, it can be an expression of you and the clients you are serving and you will connect a lot better – saving a lot of direct conversations – because your clients will know you better.
Doesn’t this sound familiar to you?
If I’m not communicating with my reader I don’t have a sale and I’m not giving them the opportunity to buy. I’m confusing them and they leave.
That’s what it means to be a great copywriter, great and clear communication. Being a leader, or leading with your writing – and it can be easier than you think:
You can write about your business in a very personal way directed to your readers. Focus on one person (your Avatar – the perfect client) – so they feel that you are writing just to them.
Adjust your writing to your perfect client’s attention – a personal message to the perfect person that you are offering this to.
Where is your perfect person coming from when they find you – what is it that will attract them to you?
— Then, how do you become a leader with your communications in writing, or copy writing?
Your writing will be about what your client is already thinking about – it anticipates what people are thinking while you are giving them support and trust and being inspired to make that decision to get help from you. You can help that journey take place with your writing.
— When someone trusts you enough to buy, you start a new journey with them.
There are key goals to successes in your copywriting:
Spend time and money on your content – that is what will transform your clients (learn how to write or pay someone to do this for you)
Your content doesn’t have to be boring – use words that helps your audience feel like you are a real person. Use details in your writing that will make it come to life. What are you going to do for them? Think about what response you want to get with these words.
Focus on your ideal client and give them what they want to hear. You need to know what is going on in their thoughts and hearts. If they see themselves reflected in their writing, then they will trust you more and feel like they are in the right place.
Understand what transformation your client needs to go through to get to a ‘yes’ for you.
Go deep with your writing – it is an expression of your business, which is you. Write copy that brings out your voice – build that trust, warmth and connection – that desire on line – so that they will want to hear more from you.
You must know that I want to hear more from you. I’d like to see comments about what you want to hear more of and need help with.
If you need more help, which I am sure we each do, then get help! Talk with a business coach, such as myself, someone to lead you through the processes, and motivates you.