As a chef or restaurant owner, you want your food to speak for you. You want people to associate a signature dish or cuisine to your name. You want them to think of fancy dinners, exceptional taste and memorable moments when they think of your restaurant. If you are adept at what you do, some of the people who have visited your restaurant might link you with this. But with a website, you can sell this great experience even to people who have never entered your restaurant. And make them line up outside your door.
Like any small business, neighborhood and specialty restaurants generally have their own niche. You could be a famous pastry chef, make the best barbecue, or be famous for your fresh pizzas. Many small restaurants rely on fresh produce for their daily specials. Or you might be adding a new dish to the menu everyday or on the weekend.
A website is a great way to let people know what’s cooking in the kitchen, and attract hungry patrons.
Check these 6 ways to see how a good website can bring the crowds to your door.
1) The Online Menu
As simple as it sounds, having an online menu is like winning half the battle. Your customers can see what you offer at a glance and get excited. In many cases, they will be tantalized by seeing different dishes and will want to hasten to your door. Of course, having a well designed menu with detailed descriptions …Read more
Any business that accommodates food industry in one way or another can be categorized as food business. A food business is not necessarily a business that sells food directly or indirectly, it can be a business that provides catering facilities or some business that arranges food in wedding functions. Similarly, you don’t need to be a cook or chef because you can go for a food retail store where you just sell the items cooked/manufactured by others. Whatever type you choose, you can be sure of one thing, food items will be the last kind of product that will get out of demand. However that ever increasing demand doesn’t guarantees success for a food business, with plus points there are the minuses and starting and running a food business is not without risks at all. As a matter of fact, it is as risky and as challenging as any other business.
First thing of course is to decide the type of food business you want to step into. There are various types and you must decide according to your interests and expertise. Talking about the options, you can open a full-fledged restaurant, you can go for a retail store selling fresh fruits and vegetables, you can start a bakery, sweet mart or a juice shop selling seasonal juices. Options are just innumerable, and the best thing about food business is that usually you don’t need a very heavy investment to start with. You can rent a shop and start selling …Read more
There are thousands of websites on the internet at present and the competition of online business is getting tougher every day. The intensity of competition has gone up in such a manner that if you are not seen on the front-page of search results, you stand poor chance to get customers for the online business. You have to remain in the front page to continue to receive substantial customers for your business. You need to promote the website to maintain the position in the search engines and it can be appropriately completed through a wonderful method, which is link building.
The area of link building service consists of achieving links from authority sites, which point to your site. The process also takes into account different styles including the reciprocal links and so on. You can easily get several quality links to your site by submitting unique articles to reputed directories and get backlinks which are great inbound links for your site. This method provides the chance to get many visitors who are able to get the opening to your site due to the relevancy of the niche in articles and in the site.
If a customer visits an article site to find the article on a particular niche and gets a reference of the link to your site may become interested to know about the site, which actually increases visitor to the site. It is great way to get additional traffic to the site, which many link building services provide …Read more
Will others bite the dust in the current public sector cutting cycle in the UK? Potential victims: Business Link – a vital connection for so many who start and develop businesses throughout the country. Where will business people go looking for help, advice and support?
Business Link establishes itself as a convenience store for all matters of business, from advice, through tax and financial assistance, to how to market your business, and more. All services are of very high value to every novice or successful entrepreneur. Lots of advice, help and support in ONE place. One central place to access; online or offline (based in national centers in the UK), but more important is giving direct advice. Reports indicate that most online services will still exist but where does it leave an element of human interaction?
Partnerships with local business companies or independent business groups need to move forward to replace this important link. Uniting partner professional collaboration, by region by region, to cover all aspects of the business can be introduced. These groups can facilitate workshops and skills training under one roof, provide valuable insights and expertise to help rejuvenate and grow the small business sector.
Both face-to-face and online social networking have the potential to open up great opportunities for all stages of business development. Because networks attract individuals from all professions and business sizes, this can be seen as one of the biggest areas for growth for business support and advice. Think about the unlimited business possibilities …Read more
Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:
Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.
Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.
Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.
First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.
Show them the next step. On every …Read more